Every BlackBerry ever manufactured has a unique Personal Identification Number (PIN) embedded in it. This unique number stays with the device regardless of who the user is.

PIN messaging is essentially Instant Messaging for BlackBerrys, that uses this PIN identifier to address and deliver text messages. Unlike email, which relies on your own messaging servers to function, PIN messaging is routed and delivered by the global RIM infrastructure, without relying on your IT infrastructure.

This characteristic is what makes PIN messaging a great communications option for Business Continuity Plans (BCP, also known as CoOP Continuity of Operations Plans).

Tenet's PINpoint is the tool that ensures that your users always have the latest list of contacts and their device PINs, to ensure communications may continue even during a major emergency.